"Eating well is the first step on the path to healthy longevity"
Meet the founder
My personal journey into nutrition started with the need to find solutions for my own health-my autoimmune disorder which had disrupted almost every aspect of my life. As I immersed myself in intensive research, I became fascinated with how nutrients and lifestyle choices impact us at the cellular level and how various processes in the body work in synergy to maintain a healthy mind, body and soul. This journey not only connected me back to my Indian roots but also deepened my knowledge and appreciation of various cultures around the world known for their healthspan & longevity. I then decided to further my knowledge base with a diploma in Natural Vegan Chef from the CNM-College of Naturopathic Medicine, London.
The scientific data on Longevity Principles and Diet are already there but majority of people are not using that knowledge. Through Be100%, I want to change peoples' mindset about ageing, emphasising on the importance of preventative healthcare and help them hack their health to live healthier for longer.
Going Beyond the Daily Recommended Intakes
We use the Daily Recommended Values (DRVs) from the British Nutrition Foundation as a guideline, and the nutrient values for our ingredients are taken from Quadram Institute & the U.S Department of Agriculture (USDA) as well as other world food composition datasets.
Drawing on additional scientific research on healthy longevity, we have specifically designed our products to not only help you meet your daily requirements of key nutrients but also those that aren't included in these DRVs, such as prebiotics, enzymes, phytochemicals and various bioactive compounds.
Our nutritional approach is the convergence of the evidence-based ancestral wisdom from around the world - especially from the Blue Zones, Ayurvedic traditions, modern nutritional science and the research and writings of some of the most esteemed contemporary minds in the field of nutrition & longevity: David A. Sinclair, Prof. T Colin Campbell, PhD, Dr Elizabeth Blackburn, PhD, Dr Valter Longo, PhD, Dr Joel Fuhrman, MD, Michael Greger, MD FACLM, Andrew Weil, MD and Steven R. Gundry, MD.
Our goal is to bring awareness to an anti-reductionist approach to nutrition, which not only promotes long term health, healing and longevity but is also the most sustainable and joyful way of eating. Our products are not intended to diagnose, treat, cure or prevent any disease.
We wouldn't be doing our job 100% if we didn't also take into consideration our planet!
All our packaging is zero plastic. The outer cardboard is fully recyclable so it can be simply added to your recycling bin. The inner clear sleeve is made of NatureFlex™ Compostable and Biodegradable clear bags-certified to the EN13432 standard. Made from sustainably sourced wood pulp, they can be composted along with your garden waste. Our cellulose sealing tape is also fully biodegradable and compostable