Meet the Founder


Hi, I'm Monica Martini, founder at Be 100%. 

My personal journey into nutrition started with the need to find solutions for my own health-my autoimmune disorder which had disrupted almost every aspect of my life.  As I immersed myself in intensive research. I became fascinated with how nutrients and lifestyle choices impact us at the cellular level and how various processes in the body work in synergy to maintain a healthy mind, body and soul. This journey not only connected me back to my Indian roots but also deepened my knowledge and appreciation of various cultures around the world known for their healthy longevity. I then decided to further my knowledge base with a diploma in Natural Vegan Chef from the CNM-College of Naturopathic Medicine, London.

As I regained my health (and became fitter than when I was a teenager), I began experimenting with snacks and dessert recipes that would serve as delicious, functional foods for my family and friends. Encouraged by the unflinching support of my late parents-in-law and my husband, the idea of starting a snack food business took hold. 

Through Be100%, I want to share what I have learnt with others who may be in a similar situation and also to provide innovative healthy options that are holistically nutritious and benefit our body in multiple ways. 

Be 100% snacks add to your diet select ingredients that have been scientifically studied for their support of our body’s defences to prevent disease and live a healthier, longer life. Our nutrient-dense, handcrafted products combine unprocessed, low-glycemic, low-carb premium ingredients with anti-inflammatory preparation criteria of activation, sprouting, no added sugars or processed oils and very low heat slow baking. This ensures a particularly balanced nutrient profile needed to stimulate cellular vitality and consequently, optimal health. 

But, Be100% is more than just clean, functional nutrition. Rooted in ancestral wisdom and evidence-based modern nutritional science, it is a philosophy, an aspiration to do our best, give our one hundred percent in everything we do - be it with our health, work, relationships or creating our meaningful place in this world.